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How Amazon India Is Using Offline Marketing To Promote Its Prime Day Sale

| Published on June 29, 2019

With the announcement of this year’s Prime Day on July 15 & 16, Amazon India has launched its offline engagement campaign as a lead up to Prime Day celebrations. The online marketplace aims to engage with customers offline and make them experience the world of Prime through vibrant on-ground installations along with a mascot that brings Prime Day to life. This India-first campaign will be visible to customers across airports, malls and IT parks in the top metros until Prime Day.

Amazon India has set up these experiential touchpoints to give customers a sneak-peak into the three pillars of Prime Day – great deals, blockbuster entertainment and new launches. Using characters to depict a family of Prime members, the offline campaign is aimed at preparing customers for the year’s most awaited two-day celebration that offers the best of shopping, savings and entertainment. This is in line with the company’s #DiscoverTheJoyOfMore campaign that communicates the disproportionate benefits of Prime for members.

Talking about the campaign, Ravi Desai, Director – Mass and Brand Marketing, Amazon India said

“The world of Prime revolves around members getting the best of Amazon. With over 1,000 new product launches from top brands across categories, fantastic deals and never-seen-before entertainment, Prime Day 2019 is bigger than ever. The colourful larger-than-life installations, a mascot and other uniquely crafted elements bring these messages alive by lending a touch & feel, joyous experience for customers.”

This July, Amazon will provide Prime members worldwide the chance to get epic deals for its longest Prime Day ever. Now in its third year in India, Prime Day starts at midnight on Monday, July 15 and – for the first time ever – runs for 48 hours. Log on to www.amazon.in/primeday to know more about Prime Day.

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