Positioning the company for accelerated growth in the fast-expanding creator economy, Hoopr.ai, one of India’s leading music licensing platforms has bolstered its executive leadership team with the appointment of Vitasta Kaul and Rakesh Nair as its Chief Marketing Officer and Chief Technology Officer, respectively.
These appointments mark a significant milestone for Hoopr.ai for they add up to the company’s commitment to innovation, user-centricity, and growth.
Since its launch less than two years ago, Hoopr.ai today caters to over two lakh users and offers premium Indian copyright-safe music for creators, brands, businesses, agencies, radio stations, broadcasters, and more across India and 15 other countries, with a remarkable 70% retention rate and an average daily stream count of 18,000 tracks.
Joining Hoopr.ai from CredR, Kaul with over 17 years of experience as a brand storyteller and digital transformation professional has an expertise that lies at the intersection of brand strategy, creativity, leadership and scaling early-stage startups across EdTech, F&B, Design and Auto sectors.
As per the company, ger data-driven approach and ability to craft convincing narratives will be crucial in supporting Hoopr.ai’s market positioning, driving customer acquisition, and building deeper connections with the platform’s diverse user base.
Sharing her excitement on joining the company, Kaul, CMO, Hoopr.ai, said, “I am excited to join the dynamic team at Hoopr and contribute to their remarkable growth story. The creator economy presents a canvas of limitless possibilities, and Hoopr’s innovative platform is empowering creators, including 85% from the Nano category with fewer than 10,000 subscribers, to unleash their true potential by using copyright-cleared music to avoid legal hurdles and ensure smooth channel growth. With the broader creator economy thriving, over 700,000 people in India can make a living through YouTube income alone. As the market potential is immense, with over a million Indian channels crossing the 1,000-subscriber milestone to enable monetization, I am committed to crafting compelling narratives that resonate with our audience and drive Hoopr to new heights.”
Complementing his strategic marketing prowess at Hoopr.ai is the technology acumen of Nair, a seasoned technology leader with over 16 years of experience with his professional career spanning across key roles at SHEROES, Mahila Money and BookMyShow amongst others, where he made significant contributions to platform development, digital literacy, and information security.
As per the company, his deep technical expertise coupled with his proven track record in driving innovation will be instrumental in enhancing Hoopr.ai’s platform capabilities and delivering an exceptional user experience.
Sharing his views on joining the company, Nair, Chief Technology Officer, Hoopr.ai, said, “I’m thrilled to join Hoopr at this pivotal juncture. The creator economy is witnessing unprecedented growth, and Hoopr is at the forefront of enabling creators to thrive. With a daily stream average of 18,000 tracks and a remarkable 70% retention rate, Hoopr’s tracks are evidently popular and engaging, contributing significantly to the platform’s success. I look forward to leveraging my experience to build a robust technology foundation that empowers artists, facilitates seamless content creation, and unlocks new avenues for growth.”
Commenting on the two new appointments, Gaurav Dagaonkar, CEO and Co-founder, Hoopr.ai, said, “We are pleased to welcome Rakesh and Vitasta to the Hoopr family. Their combined expertise and leadership will be invaluable as we move towards the next phase of our growth journey. With their guidance, we are well-positioned to strengthen our position as the go-to platform for copyright-safe music, enabling creators to thrive without legal hurdles.”
