Marketing techniques have changed a lot from past few years. The traditional marketing methods are not proving to be as effective as they were in earlier days. Internet has changed how brands used to advertise and sell their products. Most successful companies and trying to use the time people spend on social media with interactive advertising campaigns.

Weddings are an important part of Indian culture and people in our country have the habit of spending big money on the occasion of their weddings. To promote their product on social media services such as Instagram and Facebook brands collaborate with famous social media influencers. Normally companies and designers give their products as a gift to the influencers and in return get posts from these people who have a huge number of followers.

Lehengas, gowns and bridal jewellery are the most common products that brands advertise using interactive posts. Girls tend to go for same designs and buy these products for any special event. Sometimes companies even sponsor the complete wedding to get the maximium attention of audience.

This not only gets them online audience but the people who attend the marriages can also get influenced by the products these bloggers use in their marriages. At the end of the day, this is a great deal both for the brands and for influencers as they get the expensive pieces of beautiful collections for free.