Havells Wires has launched the ‘Safety Cha Deva’ campaign in collaboration with Posterscope India, a part of Dentsu India. This Out-of-Home (OOH) campaign promotes the brand’s safe electrical products through outdoor advertising, ensuring homes remain protected from fire hazards.
The campaign features a Ganesh idol made entirely from Havells wires, conceptualised and executed by Posterscope. This sculpture, displayed on large billboards, elevates the traditional celebration with modern technology, reflecting the intricate details and vibrant spirit of ‘Ganesh Utsav’ while showcasing the quality of Havells’ wiring products.
Running for 30 days from September to October, the campaign features static billboards with creative installations across Mumbai and Pune. Key locations include high-traffic areas like Siddhivinayak Temple and Juhu Beach, which attract large crowds during Visarjan.
The campaign emphasises Havells as a safety expert, symbolised by the protective nature of Lord Ganesha. Through this campaign, Havells continues to uphold its brand promise of safety, ensuring every home enjoys a safe and joyful festival season.
Link to the campaign:
Talking about the latest festive campaign, Rohit Kapoor, Executive Vice President-Marketing, Havells India commented, “Ganesh Chaturthi is a time when homes across Maharashtra come alive with lights and celebration. With our Safety Cha Deva campaign, we’re not just participating in the festivities; we’re reinforcing our promise of safety. Just as Lord Ganesha is revered as the remover of obstacles, Havells Flame Retardant wires act as silent guardians, ensuring that homes remain protected from electrical hazards during this joyous time. Join us in celebrating the spirit of Ganesh Chaturthi.”
Imtiyaz Vilatra, Managing Director, Posterscope India, said, “This campaign beautifully blends innovation with cultural relevance. By tapping into the Ganesh Chaturthi festival, we effectively communicated Havells’ safety message in a way that resonates with the local audience.”
