Hashtag Orange has won the 360 degree creative mandate for The Krazy Kebab Co is a bold new brand part of Sky Gate Hospitality- the parent company of Biryani by Kilo and Goila’s Butter Chicken.
As part of the mandate win, the digital marketing agency has created the complete brand identity, tagline, packaging, and creative communication across print, digital and outdoor of KKC at the time of his launch.
The agency has also come up with the brand’s new tagline ‘Wayyy Too Krazzzyy’ and launched the same online through a series of quirky films, influencer activity and social media communication.
As per the brand, KKC’s menu boasts standout offerings such as Spicy Korean Chicken, Southern Chicken Popcorn, Crispy Hot and Spicy Wings, Chicken Seekh Kebab, Zabardast Tandoori Chicken, Peri Peri Fried Tangri, among others.
“What truly sets KKC apart is its innovative menu that fuses traditional Indian kebabs and chicken with globally popular fried chicken options, ensuring that there is something to tantalise every taste bud,” the company mentioned in a statement.
Commenting on the mandate win, Gaurang Menon, Regional and Creative Head- West, Hashtag Orange, said, “You don’t come across such brands too often where the mandate is ‘go crazy.’ The Krazy Kebab Co. Team had been clear from the outset about what they wanted. It’s been a delight working on this brand and creating disruptive campaigns that are quite different from what you would typically see in this category. The menu is delicious, and we wanted that to reflect in our communication but of course, with its own crazy twist. We have a lot of exciting things coming up for the brand so stay tuned.”
Building on the enthusiasm, Mukesh Vij, Founder, Hashtag Orange, added, “We are excited to embark on this journey with the Krazy Kebab Company and showcase the bold flavours that define KKC. This campaign not only reflects our commitment to creativity and quality, but it also shows our deep understanding of the target audience. By creating a solid marketing strategy that caters to all age groups, especially younger audiences, our aim is to showcase the diverse range of food that KKC has to offer.”
Furthermore, Vishal Jindal, Co-Founder, Krazy Kebab Company, also said, “As co-founder of Krazy Kebab Company, I’m thrilled to introduce a brand that brings together the bold, crispy flavors of our signature chicken and the rich tradition of Indian kebabs. We’re on a mission to redefine fast food with a menu that delivers deliciously crafted, high-quality kebabs and crispy chicken for all to enjoy. Our launch marks the beginning of a flavorful journey, and I’m excited to share this experience with you. We can’t wait to bring the taste of our uniquely curated offerings to food lovers everywhere!”
