Following a multi-agency pitch, Hashtag Orange has been awarded the social media mandate for Fenesta, a fenestration company under the umbrella of DCM Shriram Group.

As part of the mandate, the integrated marketing agency aims to elevate Fenesta’s digital presence and engage with its audience effectively across various social media platforms and the internet.

Primarily, Hashtag Orange will also be assisting Fenesta in crafting captivating social media content while also providing solutions to address all their digital and technological challenges.

Commenting on the development, Susmita Nag, Chief Marketing Officer, Fenesta, said, “I am thrilled to welcome our new digital agency onboard. We are excited about the journey ahead and confident that this partnership will bring fresh perspectives, creativity, and expertise to our marketing endeavors. I look forward to collaborating closely with the talented team at our new agency. Let’s embark on this journey together, fueled by creativity, passion, and a shared commitment to excellence.”

“In today’s dynamic landscape, being an industry leader, it’s crucial to stay ahead of the curve and continually innovate. We believe that our new digital agency brings the right blend of skills and vision to help us achieve our goals. Together, we aim to enhance our brand presence, engage our audience effectively, and drive meaningful connections that resonate with our customers,” she added.

Speaking on the account win, Mukesh Vij, Founder, Hashtag Orange, also said, “It is truly a matter of pride for Hashtag Orange to be associated with Fenesta. We’re eagerly expanding our horizons and at such a time, partnering with this industry leader has immense significance. Our in-house creative mavericks are waiting to explode their creativity and disrupt. We’re nothing but excited!”