Verve Media has won the digital and creative mandate for Maple India. Under the mandate, the agency has taken responsibility for the brand’s social media marketing, AI search engine optimisation (AI-SEO) and GEO, performance marketing across Google Ads and Meta Ads, and creative design requirements.
The partnership has focused on strengthening Maple India’s digital presence, improving performance-led growth, and building a consistent brand narrative across digital platforms. Maple India has re-launched itself as a premium retailer of pre-owned mobile phones, tablets, and laptops, with a focus on customer experience, product authenticity, and service.
The collaboration has combined content, creative design, paid media, and performance marketing to support Maple India’s brand and business objectives while expanding its digital reach and customer engagement.
Vinay Sangwan, Co-Founder, Verve Media, said, “Maple India operates at the intersection of global brands and Indian consumers, where consistency, creativity, and performance all matter equally. Our focus will be on building a strong digital presence that reflects Maple’s premium positioning while driving measurable growth across channels.”
Saad Merchant, Co-founder, Verve Media, said, “The pre-owned phones are dominated by unorganised markets, but with Maple’s brand value, we are confident to drive growth through performance marketing.”
Hari Raja, General Manager – E-commerce at Maple India, said, “Scaling our digital storefront requires a precise blend of high-intent performance marketing and conversion optimization. By pairing data-driven paid media with high-quality creative output, this partnership will allow us to optimize our online funnel and accelerate our e-commerce growth.”
Sohail Panjwani, Head of Branding & Marketing at Maple India, said, “We want to completely redefine how premium pre-owned tech is perceived in India by shifting the narrative from ‘used’ to ‘uncompromised.’ Verve Media’s integrated creative capabilities align perfectly with our vision to deliver a bold, high-impact brand experience that truly feels just like new for our consumers.”
