eGenome.ai has appointed Hansveen Kaur as Vice President – Brand Marketing for both its AI-powered preventive healthcare platform and its consumer-facing brand, B’spoke Wellness.
In this new role, Kaur will oversee brand strategy and lead marketing initiatives aimed at scaling both ventures.
She shared the news of her new role on LinkedIn, writing, “As a marketing enthusiast who thrives on fresh and intriguing challenges, I’ve taken a leap into the evolving world of healthcare, as Vice President – Brand Marketing at eGenome.ai and B’spoke.”
Kaur joins from Voltas Beko, where she served as Head – Brand Management & Digital Marketing from 2022 to 2024.
Prior to Voltas Beko, she was Director – Marketing at Momspresso between 2018 and 2022. From 2015 to 2018, she worked with Ingersoll Rand as Senior Marketing Manager, focusing on B2B campaigns and customer-centric communication.
A marketing professional with over 19 years of experience, Kaur has also held roles at LG Electronics and Videocon earlier in her career.
