Haier India has come onboard as an associate sponsor with Disney+ Hotstar for the 137th edition of the grass-court Grand Slam Wimbledon Championships 2024.
This latest sports collaboration elevates Haier India’s unique and innovative Sport-o-Tainment marketing strategy to new heights. Via the same, the company aims to leverage significant visibility through connected TV on Disney + Hotstar during the matches until July 14, 2024.
Recognizing the unique opportunity Wimbledon presents, Haier aims to deepen its connection with niche, premium audiences and tennis enthusiasts in India by strategically integrating into the digital landscape.
That being said, falling in line with its Sport-o-Tainment marketing strategy, Haier India has been strengthening its consumer connections by investing in varied sporting events, including Roland-Garros and the ATP Tour, all of which have enabled the brand to reach millions of tennis enthusiasts, fostering stronger and deeper connections with this premium audience in India.
Driven by youth and leveraging new-age marketing strategies, Haier India is focused on impactful sports marketing to strengthen customer connections, boost brand awareness, foster brand loyalty, and drive business growth in the Indian market.
Haier will continue to explore exciting sports partnerships aimed at forging deeper connections with youthful, energetic, premium, and tech-savvy customers nationwide.
Commenting on the collaboration, N S Satish, President, Haier Appliances India, said, “In 2024, we have forged meaningful associations with numerous prestigious sports tournaments to reach youth, niche, and premium consumers in India. We are immensely proud of each of these collaborations, all of which have proven successful for the brand.”
“Our latest association with the Wimbledon Championships as an associate sponsor on Disney+ Hotstar holds special significance as it targets niche tennis enthusiasts in India. Through this unique and innovative collaboration, Haier India aims to unlock new opportunities that align with our vision of ‘More Creation, More Possibilities,” he added.
