Hrithik Roshan, the man who redefined Bollywood’s definition of charm and muscle, celebrates his 51st birthday today, marking an incredible 25-year journey in the industry. From his unforgettable debut in ‘Kaho Naa… Pyaar Hai’ to becoming a household name with his unmatched dance moves and gravity-defying stunts, Roshan has not only captivated the silver screen but also established himself as one of the most sought-after faces in the world of brand endorsements.
With his striking looks and relentless passion, it’s no surprise that the ‘Fighter’ star has won the hearts of millions – both in theatres and across advertising boards.
But Roshan’s influence stretches far beyond his roles in iconic films like Koi… Mil Gaya, Zindagi Na Milegi Dobara, War, and Jodhaa Akbar. In the 2023 Kroll Celebrity Valuation Report, he ranked 11th among the top 25 celebrities with a brand valuation of a whopping USD 78.5 million. His connection with audiences isn’t just through his powerful on-screen presence but through the brands he’s partnered with over the years, making him a true icon of the Indian advertising landscape.
From luxury to fitness, his endorsements have spanned an array of sectors, showcasing his versatile appeal. As a brand ambassador, he’s been the face of several renowned products and services. In 2013, taking his brand power to the next level, he launched HRX, his own fitness brand, further solidifying his dominance in the advertising and business world.
HRX
HRX, owned by Roshan and Exceed Entertainment, was founded with the vision of motivating individuals to prioritise fitness and pursue their best selves. Initially launched on Myntra, the brand began with athleisure clothing. It also expanded its product offerings to include footwear, accessories, and even ventured into sports fitness equipment.
In 2017, HRX partnered with Cult.fit, introducing the first-ever celebrity-designed HRX workout at Cult centres across India, further cementing its presence in the fitness ecosystem.
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Zebronics
A few years ago, Zebronics appointed Roshan as its brand ambassador, and since then, he has featured in numerous brand advertisements. Zebronics has launched a clever new ad campaign featuring the ZNMD actor, playfully contrasting reel and real-life interactions. The ad highlights how the brand’s LED TVs and soundbars are revolutionising the entertainment experience.
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Beardo
In 2020, Marico’s Beardo roped in Roshan as its brand ambassador. The men’s grooming brand recently unveiled a new campaign featuring him, which challenges Darwin’s Theory of Evolution. The campaign proposes that the modern man, as depicted in its final stage, does not reflect the pinnacle of human evolution.
Jeep India
Jeep India welcomed the Fighter actor as a brand partner in 2024. In one of his Instagram posts, Roshan shared a video featuring the new Jeep Wrangler.
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Ferrero India
In August 2024, around Rakshabandhan, Ferrero Rocher and Ferrero Rocher Moments unveiled brand films that celebrate the special bond between siblings. The campaign, featuring Roshan, positions Ferrero Rocher as the perfect choice for everyday gifting.
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Bisk Farm
Bisk Farm appointed Roshan as the brand ambassador for its Googly range of biscuits in 2022. In its recently launched TVC campaign, the actor features in a playful exchange with his wife, sparking a touch of jealousy.
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Mobil
In 2023, Mobil appointed the Fighter actor as their brand ambassador.
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Mountain Dew
PepsiCo signed Roshan as its brand ambassador in 2013, and since then, he has become synonymous with the brand’s “Darr Ke Aage Jeet Hai” tagline. For its 2024 summer campaign, the brand introduced a fresh storyline centered around purposeful courage- a narrative of conquering fear to save a friend. The campaign once again featured Roshan, who has been a key figure for the brand for over a decade.
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MyFitness
In 2023, peanut butter brand MyFitness appointed Roshan as its brand ambassador. To mark the collaboration, the brand also unveiled an ad film showcasing Roshan endorsing their chocolate-flavored peanut butter.
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Roshan has also lent his endorsement to several other prominent brands, including Hero MotoCorp, Burger King, Clear, Zomato, Myntra, Rummy Circle and others.
