Glam21 has announced the launch of its wedding campaign starting 14 December 2025. The campaign focuses on weddings across India and includes promotional offers and consumer engagement activities linked to the wedding season. Actor Avneet Kaur will be associated with the campaign as a featured face, sharing bridal beauty references as part of the initiative.
As part of the campaign, Glam21 has introduced a wedding contest for consumers purchasing Glam21 products worth Rs 1,499 or above. One bride-to-be will receive the opportunity to invite actor Avneet Kaur to her wedding along with a bridal makeover by a celebrity makeup artist. Non-bride consumers making purchases above Rs 1,499 will be eligible to participate and stand a chance to win an iPhone 17 Pro.
The contest will run from 14 December 2025 to 27 January 2026. The campaign carries the tagline “Hogi Dhoom Machega Shor Jab Aayegi Shadi mein Avneet Kaur!”, highlighting the association with the wedding season.
As part of the campaign rollout, Glam21 has increased visibility across offline retail stores through wedding-themed in-store branding. Planned activities include flash mobs in key markets in Delhi featuring brides carrying Glam21 products, gate arches promoting the contest, and wedding-style pandals offering free makeovers, trials and consumer engagement activities. The campaign will also involve influencers to build online awareness.
Participation in the contest is open across India. Brides-to-be with wedding dates between 1 February and 31 March 2026 are eligible. Purchases made through retail outlets, the Glam21 website (glam21.in), and e-commerce platforms including Nykaa, Amazon, Flipkart, Myntra and Meesho qualify for entry. Only the first invoice submitted will be considered. Winners will be selected through a lucky draw and contacted directly via mobile calls through the Glam21 Instagram page only.
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Pradeep Goyal, Founder, Glam21, said, “Weddings are a celebration of love and joy, and at Glam21, we are committed to making them truly spectacular. Through this campaign, our customers can enjoy a blend of glamour, celebrity experiences, and exclusive prizes, ensuring their special day is as memorable as it is magical. Partnering with Avneet Kaur and our dedicated team, we aim to make every wedding extraordinary.”
