FRND, India’s avatar-based audio social discovery platform from Interact Group, has rolled out a new campaign titled ‘FRND Hai’ to mark Mental Health Awareness Month. The initiative focuses on highlighting the mental health challenges faced by young Indians and the importance of everyday conversations in reducing loneliness, anxiety and daily stress.
Aligned with this year’s Mental Health Awareness Month theme, “More Good Days, Together,” the campaign is built around the idea that meaningful conversations can have a positive emotional impact. Through relatable “FRND Hai when…” moments, the campaign aims to showcase how simple interactions can help users feel heard and supported.
The platform said it currently facilitates nearly a million conversations, with users spending an average of over 30 minutes daily on the app. FRND’s voice-first and avatar-based format is designed to remove barriers linked to appearance and social status, enabling users from India’s smaller towns and cities to connect through conversations rather than curated profiles.
With digital communities continuing to expand across Tier 2, Tier 3 and Tier 4 markets, FRND said the campaign reflects the growing role of online platforms in fostering emotional connection and community-led support.
Link to the campaign:
Commenting on the campaign, Bhanu Pratap Singh Tanwar, Co-founder & CEO, Interact Group, said, “Mental health is not an urban luxury but is the defining wellbeing challenge of our generation. Yet for millions of young Indians, the first barrier isn’t access to resources; it is simply not having enough support and access to someone to talk to. This Mental Health Awareness Month, ‘FRND Hai’ is our reminder to young India that no worry is ever too small to talk about.”
He further added, “Sometimes, a single conversation or simply opening up can make you feel lighter and less alone. Whether you’re unable to sleep after a difficult moment, have had a terrible day, or just need someone to listen without judgement on FRND, there’s always someone available to talk to. For fun banter, friendly advice, or simply human connection, FRND Hai.”
Maheshwari, 35, a FRND user from Chennai, shared, “After my divorce, I was dealing with extreme loneliness, stress, and sleepless nights. I was active on social media, but I realised that having followers and getting likes didn’t mean having someone to actually talk to. When a friend introduced me to FRND, things changed. For the first time, I had a space where I could express myself without being judged – just talk, be heard, and feel like I mattered. FRND didn’t just help me cope; it helped me find my voice again. Today, I feel emotionally stronger, more confident, and more connected to people than I ever did scrolling through my feed. Sometimes, healing begins with just one honest conversation.”
