Flipkart has always been in the lead when it comes to deals and shopping fests on their website. However, what puts them ahead of others is marketing a game they bring when dealing with online platforms.
Twitter has been a platform to start a new trend for many brands. A simple intriguing post and everyone is left wondering and talking about it. Whether it is a funny banter two between competitors or just posting something witty, brands know how to create a buzz.
Flipkart has done something similar yet again. They tweeted something while cleverly skipping out the letter ‘F’ and it started a witty campaign #WheresTheF. Many top celebrities and influencers where seen retweeting it and soon the post went viral.
Everyone was wondering if this was a genuine error or just a clever marketing tactic.
A few days back, Flipkart posted a tweet, ‘Starting your weekend skin-care routine? Head to our app to get the perect products or the perect skin!’
Starting your weekend skin-care routine? Head to our app to get the perect products or the perect skin!
— Flipkart (@Flipkart) September 20, 2020
The tweet that gained a lot of attention was none other than Sachin Tendulkar‘s. He asked the e-commerce brand if what they tweeted was a typo or something else entirely. To which Flipkart had a reply ready.
There seems to be something wrong. We are trying to ind a solve or this at our end. We wonder #WheresTheF
— Flipkart (@Flipkart) September 20, 2020
Soon after, many top social media influencers also retweeted the post and expressed their curiosity for the missing letter ‘F’.
.@Flipkart, dunno about fantasy, par curiosity bohot ho rahi hai. #WheresTheF? https://t.co/Vk27yoswsE
— Sagar (@sagarcasm) September 20, 2020
Spotify India tried to help Flipkart to find the missing ‘F” too.
You seem to have skipped the “F”, do you think it’s here 🤔https://t.co/5EWeNY4LOS #WheresTheF?
— Spotify India (@spotifyindia) September 20, 2020
Swiggy‘s post however was one of the most hilarious replies to the campaign. It surely left us all craving for a ‘Falooda’.
Now we are craving for Alooda AND missing the letter. Appreciate your help @swiggy_in, but this isn’t it! #WheresTheF
— Flipkart (@Flipkart) September 20, 2020
Vedantu in fact left a market report card for Flipkart’s tweet which circled out the errors made by the brand. Once a teacher, always a teacher!
We still don't know the right answer! But we are studying hard to find it #WheresTheF
— Flipkart (@Flipkart) September 20, 2020
Tendulkar came back the next day to ensure that the brand was okay and enquired if they were able to find the ‘F’. After all, Nation Wants to Know!
.@Flipkart sab theek? The nation wants to know where is your F? #WheresTheF https://t.co/Nfz7Kzss6j
— Trendulkar (@Trendulkar) September 21, 2020
@GabbbarSingh also showed its concern and wondered if the brand was planning something back after all.
@Flipkart just missed it again, 2 days in a row! 99% sure something big is coming. #WheresTheF https://t.co/ofGRN0Mle8
— Gabbar (@GabbbarSingh) September 21, 2020
Other major brands also were seen tweeting to the e-commerce giant wondering if they were doing alright.
@Flipkart if it's Fs you're looking for, you're at the right place! Would you like a Fast Transfer in Five seconds? #WheresTheF
— PhonePe (@PhonePe) September 21, 2020
Thank you @AxisBank or always being Dil Se Open to help. But this search is or something else and we don't think we'll ind it in inance #WheresTheF
— Flipkart (@Flipkart) September 21, 2020
Hey @Flipkart, if the F you're searching for stands for Fashion, then we've got you covered! #WheresTheF https://t.co/63Lgssp0v6
— Myntra (@myntra) September 21, 2020
After keeping people intrigued and guessing for 2 whole days, Flipkart made the big reveal. It turns out the brand was actually cooking up something and the omission of the letter ‘F’ was on purpose.
Samsung India replied to Flipkart saying they have found the missing ‘F’ and posted a link along with the tweet. The link was of Samsung’s #FullOn campaign to introduce their upcoming Galaxy F41 smartphone. The phone is all set to release on the 8th of October @ 5:30 PM.
Hey @Flipkart, I think we know where your F might be. Click on the link below to see: https://t.co/7b1RJBqhJG #Samsung
— Samsung India (@SamsungIndia) September 22, 2020
Flipkart was quick to declare that it was ‘Full On’ and they have finally found the missing ‘F’.
@SamsungIndia, it’s ON! 😀
— Flipkart (@Flipkart) September 22, 2020
We are really glad the problem of #WheresTheF has been solved! We can finally type the letter! Thank you @SamsungIndia! #FullOn https://t.co/7ZYCcdJi1c
— Flipkart (@Flipkart) September 22, 2020
