E-commerce websites are trying to engage more customers by starting online food delivery services and selling grocery items. Flipkart, Paytm and Amazon are entering this business with big investments to become popular in daily need items section.
After the success of Zomato and Swiggy, the food-delivery segment is looking very strong and profitable for the big players like Flipkart and Amazon. According to a report, online food deliveries have increased more than 150% in the last one year. These companies are eyeing online retail stores, travel companies, entertainment ticketing, food and grocery delivery due to the huge success of such companies in countries like China.
Flipkart has decided to launch their grocery delivery service, Supermart on the mobile app for Bengaluru region. Business from Bengaluru will decide the future of online food delivery for Flipkart. Flipkart has also kept the features like open-box delivery to help the customers to verify the product before accepting it.
Amazon has been focussing and improving this sector from the last one year. They launched Amazon Pantry, in which customers are provided grocery and other essential items in limited cities, with a same-day delivery option through their Amazon Now app. Paytm mall is also discussing this matter with their main investor Alibaba.
Next few months will be very interesting as these big companies will try to maximize their food delivery market by using creative marketing methods.
