YesMadam, a home salon service provider, has launched the second phase of its campaign featuring Bollywood actress and their brand ambassador Shraddha Kapoor, along with her father and actor- Shakti Kapoor.
They have made history by bringing together a father-daughter duo who are sharing screen space after a very long time.
The campaign video starts with Shakti Kapoor’s trademark style, which will take you to his “best actor as a villain” days, and as you are glued to the screen for what’s coming next, Shraddha Kapoor enters the scene and sets the tone right, emotional.
She introduces Shakti Kapoor to YesMadam but his doubts are still there until he sits for a spa, which takes him back to the golden days, as he relaxes into his most famous dialogue, “Aaau..”.
The campaign works well for YesMadam, as it reflects the brand’s commitment to providing beauty and wellness services at home, which you could turn into a family time.
Bringing together the father-daughter duo, YesMadam instils the trust factor that the salon professionals partnered with it are credible and could be trusted for grooming and wellness needs, the brand further clarified.
As per the brand, it stands out for its safe, professional, and convenient at-home salon services, emphasising transparent pricing and mono-dose products. With the Kapoor family on board, the brand strengthens its position as a trusted service across India.
As the festive season approaches, YesMadam is set for further growth, expanding its reach and introducing exciting new developments.
Link to the ad campaign-
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Commenting on this association, Akanksha Vishnoi, Co-Founder, YesMadam, said, “At YesMadam we offer millions of Indians professional salon treatments in the comfort of their homes. Our campaign featuring the father-daughter duo perfectly personified our brand’s promise of trust, expertise, and family-friendly service at affordable prices.”
Sharing his views on the association, Mayank Arya, Co-Founder and CEO, YesMadam, said, “Working with Shraddha and Shakti Kapoor has been an incredible experience. Their bond perfectly represents the trust we strive to earn from our customers. Our goal has always been to provide high-quality, transparent, and reliable salon services, and this campaign is another step forward in achieving that vision.”
Speaking on the development, Shraddha Kapoor said, “Collaborating with YesMadam is special because the agenda is to give back to the society. YesMadam is empowering women across India and to be a part of something that propels young girls’ dreams, making me immensely proud.”
To this, Shakti Kapoor, said, “After seeing the care and attention YesMadam brings to their services, I know I can trust them to bring their best foot forward when my daughter calls them for any of their services.”
