To underline its focus on innovation, simplicity, and a new-age approach to insurance, Edelweiss Tokio Life Insurance has rebranded itself as Edelweiss Life Insurance.
As part of the rebranding exercise, the BFSI brand has unveiled a new logo owing to the fact that over the last four years, the life insurer has reoriented its advisory approach, built insta-issuance capabilities in its customer onboarding journey and built a unified app for creating ease of business for its distributors. It has also worked on its data and data analytics capabilities to support continued innovation.
And while these changes have enabled the company to be nimbler in serving its customers, the BFSI brand has also decided to retain its brand positioning of ‘zindagi unlimited.’
Since inception, the life insurer has grown at a CAGR of 40% as per the brand’s press statement and in FY24, it reported a claim settlement ratio of 99.23%, and an NPS (indicator of customer satisfaction) of 56.
Commenting on the development, Sumit Rai, MD and CEO, Edelweiss Life Insurance, said, “The industry has transformed over the last 3-4 years, steered by customers’ expectations from their preferred insurer in the digital era. Customers want a greater degree of trust, transparency, simplicity, innovative offerings, and ease of access. Guided by these values, we have strategically strengthened our ecosystem to elevate customer and distributor experience. We felt it was the right time for our brand to also embrace these values. We will uphold the promises made to our customers and stay committed to protecting their dreams and aspirations going forward.”
“This is an important step in our business journey, one that will enhance our competitiveness in the marketplace. In case of any queries, we are available to assist our customers and partners,” he added.
