Ramadan is a holy festival that brings friends and families together. During this time period, brands become active with campaigns that can help them in connecting with the audience in a more emotional way. Supporting the fact that Ramadan helps us overcome all our limitations to achieve our goals, <strong>Edelweiss Tokio Life</strong> has launched a campaign encouraging everyone to break all the shackles and become truly unlimited. <img src="https://www.marketingmind.in/wp-content/uploads/2019/06/edelweiss-700x348.png" alt="" width="700" height="348" class="aligncenter size-large wp-image-27337" /> A brand film has been launched as a part of #BeUnlimited campaign. The campaign emphasizes the real essence of Ramadan by showing how a father teaches his daughter the true spirit of Ramadan by helping her live her Zindagi Unlimited. The <strong>#BeUnlimited</strong> campaign explains how we all struggle when we try to push our limits and how the struggle gets converted into positive results if we don't give up. <img src="https://www.marketingmind.in/wp-content/uploads/2019/06/edelweiss-thumbnail-700x394.jpg" alt="" width="700" height="394" class="aligncenter size-large wp-image-27336" /> The brand film starts with a girl expressing her interest to do a Roja for the first time. To this, her mother tells her about the difficulties she will have to face such as not eating or drinking anything from dawn to sunset, getting up early in the morning among many more. This makes the daughter a bit low but the father supports her by telling how all these difficulties are just limits that our body and mind have created. <img src="https://www.marketingmind.in/wp-content/uploads/2019/06/edelweiss-4-700x290.png" alt="" width="700" height="290" class="aligncenter size-large wp-image-27335" /> The father helps the daughter in fighting all the problems she faces during the fast. With his support, the daughter gets to see herself going beyond the limits and achieving something she never did. <img src="https://www.marketingmind.in/wp-content/uploads/2019/06/edelweiss-3-700x290.png" alt="" width="700" height="290" class="aligncenter size-large wp-image-27334" /> At the time of iftar, the father smiles and calls his daughter unlimited. Getting curious, she asks what unlimited means and the film ends with the father explaining how one can achieve anything in life just by not setting any limits for the mind and body as these stop us from becoming what we really can. You can watch the brand film below: <iframe width="700" height="500" src="https://www.youtube.com/embed/PmCcEIfl2yE" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> Talking about the numbers, the advertisement has gathered over 1.2 million views on YouTube within the first week of posting. Not only numbers, but its story has also been getting appreciated for making viewers feel emotional making a strong impact on their minds. <img src="https://www.marketingmind.in/wp-content/uploads/2019/06/edelweiss-5-700x293.png" alt="" width="700" height="293" class="aligncenter size-large wp-image-27339" /> Being a campaign powered by emotions, the storytelling has been executed beautifully delivering the true teachings of Ramadan. Such campaigns leave a long-lasting impact on the viewers teaching them lessons that can change their life in all the good ways.
