Add Your Heading Text Here

Add Your Heading Text Here

Eco-Friendly Sneakers Made From Seafood Waste Set To Launch

| Published on May 26, 2022

World Oceans Day is going to take place this year on June 8. The concept originated in 1992 by Canada’s International Centre for Ocean Development and the Ocean Institute of Canada at the Earth Summit – UN Conference on Environment and Development in Rio de Janeiro, Brazil.

With environment preservation becoming a priority for the government all around the world, there has been a lot of advertising of these days in the recent days. Many brands have also started promoting their latest products and campaigns right before the D-day.

French designer Eugène Riconneaus has come up with a great idea for upcycled sneakers. These soles of the sneakers are made of oyster shells bringing style and environmentalism together.

French artist and designer Eugène Riconneaus is debuting the ‘ER Soulier’ sneaker on June 8. The collection was inspired by the designer’s desire to combat pollution of the seas and oceans, in which quantities of plastic, fishing nets, and seafood waste drown.


View this post on Instagram


A post shared by ER (@ersoulier)

Eugène has explained in his statement that fifty percent of ocean waste comes from sea-based activities. He used the material to ‘make a proposal to others’ and even influence actions for the ocean.

His idea was to create a demand that values the products of marine waste: from fishing nets and plastics to waste from oyster farms and seaweed.

As per Forbes, The ‘ER Soulier‘ sneaker is handmade in a workshop in Portugal from fishing nets, seafood shells, and green algae, waste that is rounded out with leather scraps, natural cork, and recycled rubber. In total, nearly 80% of the elements used in this new-style sneaker are recycled.

The starting price is set at 99 euros, and people will also have the opportunity to get a pair of custom sneakers signed by Eugene Riconneaus.

Interested in getting all the latest news from the world of Marketing, Advertising and Startups? Subscribe to our Scoop by Marketing Mind newsletter so that you don’t miss any updates.

Related Posts