EbixCash and via.com (Ebix Travels) have rolled out their latest campaign titled ‘Miss Mat Kar, Ebix Kar’, riding high on the ongoing T20 cricket season. The brand collaborated with Bangalore and Delhi franchise teams spotlighting the benefits of making smarter, faster choices in both travel and financial transactions.
Conceptualised and executed by Tonic Worldwide, the campaign cleverly taps into the modern-day fear of missing out (FOMO), encouraging audiences to avoid last-minute hassle and hidden charges by turning to EbixCash and via.com.
The series of 15-second snackable films dramatises relatable scenarios — from missing a great travel deal to paying overseas college fees with hidden forex costs — and shows how Ebix offers a simpler, better way to handle it all.
The films feature top cricketers from the Delhi and Bangalore franchises, blending humour, speed, and relatability to connect with fans of the sport. The campaign is being extensively promoted across TV, Connected TV (CTV), and digital platforms, timed to maximise visibility during the high-engagement T20 season.
Campaign Films:
Ebix Cash:
Via.com (Ebix Travels):
Ashish Jaitly, Executive Director and CEO, Global Technology Business, Ebix, said , “‘Miss Mat Kar, Ebix kar’ captured the essence of our T20 campaign for both Travel and Payments sectors. In today’s world, smart choices are about being in the moment and grabbing opportunities. Capturing that sentiment, Tonic gave us exciting insights and executed the same beautifully. The players endorsing that thought, is icing on the cake. The campaign is already making waves across TV, Connected TV and Social media. The brands – via.com, Mercury and EbixCash World Money are already riding on the buzz.”
Josna Joseph, Senior Creative Director at Tonic Worldwide, added “Today’s audience has major FOMO, both in the financial and digital contexts. Consumers fear missing out on special offers and exclusive deals. Social media further amplifies this ‘fear’ when they watch others enjoying international experiences with cost-friendly hacks. The ‘Miss Mat Kar, Ebix Kar’ campaign taps into this FOMO and uses popular cricket players as powerful ambassadors – transforming the idea of complex financial offerings into accessible solutions.”
