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    Why Brands Need To Optimise For AI Discovery, Not Just Search

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    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

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    Can Legacy Remain A Differentiator In Modern Marketing?

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LG Electronics India Onboards Vantika Agrawal As Brand Ambassador

LG Electronics India Limited has named Indian chess player Vantika Agrawal as its brand ambassador. She is a three-time Chess Olympiad gold medalist and a recent recipient of the prestigious Arjuna Award.

MM Desk by MM Desk
April 29, 2025
in Marketing
A A
LG Electronics India Onboards Vantika Agrawal As Brand Ambassador

LG Electronics India Limited today announced Vantika Agrawal, an Indian chess player, as its brand ambassador.

The young Woman Grandmaster, a distinguished three-time Chess Olympiad gold medalist, having secured two golds at the 45th Chess Olympiad, is also a recent recipient of the prestigious Arjuna Award.

The partnership underscores LG Electronics’ commitment to empowering young achievers and enhancing lives through innovations that cater to evolving consumer needs.

Commenting on the same, Hong Ju Jeon– MD LG Electronics India, said, “At LG Electronics, we pride ourselves on deeply understanding our consumers and continuously innovating to improve their lives. Vantika embodies this same spirit through her relentless pursuit of excellence and her forward thinking mind-set.  Like LG, Vantika also aligns perfectly with the aspirations of a new, ambitious India, one that is bold and ready to embrace the future. We are excited to partner with her and embark on this exciting and new journey together.”

Expressing her excitement, Vantika Agrawal said, “I am honoured to be associated with LG Electronics, a brand I have always trusted and admired. In particular, LG’s “Life’s Good” brand promise resonates deeply with me, as it emphasises creating a better quality of life for all. My journey as a chess player has been one of continuous learning, evolution and advancement to achieve new targets — values that LG also exemplifies in its mission to elevate consumer experiences. I am thrilled to embark on this journey with LG Electronics and look forward to making a meaningful impact together.”

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