Euro Adhesives, the flagship brand of Jyoti Resins & Adhesives, has onboarded Bollywood actor Pankaj Tripathi as its first-ever Brand Ambassador. This strategic association is part of a larger vision to scale the brand’s national footprint and deepen its connect with consumers, professionals, and trade partners alike.
Launching alongside this announcement will be Euro Adhesives’ all-new advertising campaign, #SirfJodoNahinFayedonKeSaathJodo, showcasing performance benefits like Fast Drying, Termite Resistance, Waterproof, Weather Proof.
The 360-degree campaign goes live during May 2025 across Television, Print, Digital, and Out-Of-Home (OOH) platforms.
The campaign features Pankaj Tripathi in distinct avatars — a neighbourhood hardware store owner and a discerning homeowner — each film portraying a common real-world adhesive challenge solved with Euro’s trusted solutions for years!
Speaking on this announcement, Utkarsh Patel, Managing Director, Jyoti Resins & Adhesives, said, “At Euro Adhesives, we’ve always believed in forming strong, lasting bonds — not just between materials, but with every stakeholder across our ecosystem. In Pankaj Tripathi, we found a personality who embodies trust, authenticity, and pan-India appeal. His ethos aligns beautifully with our values, and through this partnership, we aim to further accelerate brand recall, drive preference, and expand our reach across urban and rural markets nationally.”
Pankaj Tripathi shared his excitement stating, “I believe that strength lies in the foundation — whether in stories or structures. Euro Adhesives stands for reliability and excellence, values I relate to deeply. I’m proud to represent a brand that empowers craftsmen and creators with the confidence to build lasting work, every single day.”
