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    Campaigns Don't Build Brands, Customers Do

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    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

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Meta’s Dilpreeta Vasudeva Joins Sirrus.AI & Ziki As Founding Chief Marketing Officer

After being associated with Meta as its Head of Marketing for more than a year, ended June 2023, Dilpreeta Vasudeva has now joined Sirrus.AI and Ziki as Founding Chief Marketing Officer. Alongside this, she is also the Founder of CMO Access which allows one to get Marketing Leadership On-Demand and avail fractional CMO services.

MM Desk by MM Desk
April 19, 2024
in Marketing
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Meta’s Dilpreeta Vasudeva Joins Sirrus.AI & Ziki As Founding Chief Marketing Officer

After calling it a day as Meta’s Head of Marketing after being associated with the tech company for a period of more than a year, ended June 2023, Dilpreeta Vasudeva has now joined Sirrus.AI and Ziki as its Founding Chief Marketing Officer.

In her new role, she will be responsible for ‘shaping’ the future of residential living through AI-powered community solutions at Sirrius.AI and Ziki.

Apart from being the Founding CMO of Sirrus.AI and Ziki, Vasudeva has also been associated with CMO Access, which allows one to get Marketing Leadership On-Demand and avail fractional CMO services, as its Founder for the past close to four years.

Prior to joining Meta in June 2022, she worked as Head of Marketing- Jio Studios at Reliance Industries for more than half-a-year, starting January 2019. Before that, she served as Head of Digital Marketing at Tata Play from October 2015 to January 2019.

From January 2010 to September 2015, she served the role of Senior Manager- Marketing at Microsoft; Product Manager- Communities at Times Internet from November 2007 to January 2010; Assistant Manager- Global Leadership Cadre at Tech Mahindra from May 2007 to December 2007.

She started her career at Radisson in the domain of Client Relations in 2003.

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