Dabur India Limited has invested Rs 60 crore to acquire a minority stake in RAS Beauty as part of its Dabur Ventures initiative. The company has signed a definitive agreement to invest in the Raipur-based, digital-first luxury skincare brand. Founded by Shubhika Jain, Suramya Jain and Sangeeta Jain, RAS Beauty has operated in the natural beauty segment with a focus on “farm-to-face” skincare offerings.
RAS Beauty’s portfolio has included face elixirs, serums and moisturisers infused with essential oils and nature-derived actives. The brand has built in-house R&D and manufacturing capabilities and has focused on clean and sustainable sourcing practices.
The company has reported a three-year CAGR of around 75%, with an annual recurring revenue (ARR) of approximately Rs 100 crore and high gross margins.
This has marked the first investment under Dabur Ventures, which has been launched in October 2025 to acquire stakes in high-potential, new-age D2C businesses aligned with Dabur’s long-term strategy.
Dabur India Executive Director – Group Head Corporate Strategy, Mr. Abhinav Dhall, said:
“We are very impressed with the passion and commitment with which Shubhika Jain and her family have built RAS Beauty always keeping the consumer at the forefront. RAS offers a distinct skincare value proposition at the confluence of nature, science and luxury. We believe that the premium beauty segment will witness strong growth in the coming decade and RAS Beauty is well positioned to capture the emerging opportunity.”
RAS Beauty co-founder and CEO Ms Shubhika Jain said, “We have been inspired by Dabur’s 141-year legacy of building purpose-led, trusted consumer brands. Dabur has proved that nature, science, and consumer trust can coexist at scale, and that is exactly what we are building at RAS. This investment will enable us to accelerate our omnichannel presence, deepen our R&D capabilities, and invest in brand and team building, all in pursuit of our longer-term goal of making RAS a leading name in Indian luxury skincare, at home and globally, while staying true to our core values.”
