Parallel Studios, a gaming studio that uses art and technology to create new gaming experiences, has onboarded Collective Artists Network (CLAN) as its exclusive partners to aid the company in a slew of activities ranging for building brand awareness, audience and consumer research, social media-led storytelling and more.
As part of the collaboration, CLAN will also help Parallel Studios in cracking brand, media, content and talent partnerships (celebrities and influencers) as well as IP creation to acquire new players and build a community around the brand.
With a team comprising industry professionals from Blizzard, Epic Games, Ubisoft, Riot Games, and Xbox Game Studios, Parallel Studios is poised to redefine the digital trading card game (TCG) landscape with its flagship game- Parallel and leverage blockchain and NFT technology to build games, movies and more.
Commenting on the development, Vijay Subramaniam, Founder and Group CEO, Collective Artists Network, said, “Our collaboration with Parallel Studios represents a significant milestone in our journey to blend technology with creativity. By joining forces, we are setting a new standard for what is possible in the media industry. We have the potential to work together to develop revolutionary approaches that push the limits in this realm.”
To this, Dhruv Chitgopekar, Co-Founder, Collective Artists Network, added, “We are thrilled to join forces with Parallel Studios to charter their India market entry. We intend to build community and content around Parallel’s unique approach to gaming experiences through our robust flywheel.”
He continued, “Parallel Studios has seen remarkable success since its founding in 2021, with its TCG already in open beta and winning several game of the year awards.”
Sascha Mojtahedi, CEO, Parallel Studios, also expressed enthusiasm for the partnership and said, “India represents a big opportunity for Parallel and our studio’s goal to grow a game that truly redefine the TCG space. Partnering with Collective made sense given they are at the epicenter of culture in India and have relationships with many partners that can help us bring our game to the masses.”
