According to the latest report by brand intelligence and data insights company TRA, Mukesh Ambani’s Reliance Jio is India’s strongest telecom brand in India.
In its ‘India’s Most Desired Brands 2022’, TRA ranked companies according to their brand strength. Reliance Jio ranked no.1 in the telecom category, followed by Bharti Airtel, Vodafone Idea Ltd, and BSNL.
Image Source: TRA
In the branded fashion category, Gucci ranked number one as a luxury brand while Fastrack, Armani, and Denim took the remaining four places respectively.
Image Source: TRA
As for tech, Dell Laptops ranked number 1 all over India while HP took the second spot, and Apple and Lenovo took the third and fourth spot respectively.
Image Source: TRA
In the commercial vehicles category, Tata Motors took the lead with Ashok Leland, Mahindra Truck & Bus and Volvo following right behind.
Image Source: TRA
As for Luxury cars, BMW has topped the list in India with Audi, Mercedes-Benz, Jaguar, and Volvo following its lead.
Image Source: TRA
Amul was the top brand in the food and beverage category, followed by Nescafe while Fogg was the top FMCG brand, followed by Lakme, Nivea, and Colgate.
Hindustan Petroleum Corporation Ltd (HPCL) topped the energy list, followed by Indian Oil Corporation (IOC) and Adani.
LIC was ranked 1 on the banking and financial services index followed by the State Bank of India at number 2, and ICICI Bank at 3rd place.
As per the report, TRA, a consumer insights and brand analytics company, has for the last seven years, been conducting syndicated research on Brand Desire with consumer influencers, the 10% of the population that usually influences the balance 90%.
TRA’s Most Desired Brands 2021, is arrived at through primary research based on TRA’s proprietary 12-Behaviour Desire Matrix conducted among 2000 consumer-influencers respondents across 16 cities.
