It is a known fact that Indians have been loyal fans of cricket since forever. The sport holds a very high pedestal in terms of viewership. Amongst the various championship trophy held in the field, IPL has become the most popular cricket series in India.
Every year, the series’ popularity grows tenfolds and people wair eagerly each year for the season to begin. However, IPL 2021 can be considered as the most anticipated season since the year 2020 witnessed a lot of challenges and struggles globally.
The season was played in two phases. Phase I was the matches played in India from April 9 to May 2, 2021, and Phase II refers to matches played in UAE from September 19 to October 16, 2021.
During the season, many brands come forward as official sponsors and partners and make the most of the reach they get thanks to the platform. Every year, brands get lucky enough to get associated with one of the IPL teams. Once the connection is made, they begin the marketing schedule that creates the buzz supporting their respective teams.
Wavemaker India has launched IPL 2021 study created by Mesh – the real-time data intelligence solution by Wavemaker. The report captures the social conversations around IPL 2021, for both phase I and phase II.
According to the report presented by Wavemaker India, this year social buzz around the tournament grew by 33 percent as compared to last year and crossed 80+ million mentions this season.
The report further states that in phase I, telecom brand Vi was the buzziest brand in the season. Vi continued to engage Fans with the ‘Fan of the Match’ activity during IPL hours.
In phase two of the IPL this year, Dream11 emerged as the buzziest advertiser.
Furthermore, Vivo, Unacademy, and Dream11 maintained their leader spot in the top 5 across both phases of IPL. In the second phase, Paytm and Ceat were among the top 5 buzziest advertisers.
