Channel Factory, a global technology company specialising in AI-powered advertising solutions on YouTube and other platforms, has appointed Amit Rathi as Managing Director (MD) for India.
According to the company, this bold move reaffirms Channel Factory’s commitment to India’s burgeoning digital advertising sector and underscores its bullish growth strategy for the region.
India, recognised as one of the fastest-growing digital economies in the world, is at the forefront of Channel Factory’s global expansion roadmap.
Rathi brings a wealth of experience in digital advertising and technology, with a proven track record of driving growth in competitive markets. In his new role, he will spearhead Channel Factory’s Indian operations, focusing on scaling business opportunities, fostering client relationships, and AI-powered solutions for advertisers worldwide.
The company has also planned to solidify its dominance in the Indian market with a new development center in Pune, which will leverage cutting-edge AI technologies to enhance product development, data science, and engineering.
As a dominant Google partner under the YouTube Measurement Program (YTMP), Channel Factory has been at the forefront of redefining brand suitability and performance for advertisers worldwide. The Pune development center will further strengthen this position by utilising advanced AI to optimise contextual targeting, ensuring ad placements align with brand suitability by appearing next to content that reflects brand values and enhances audience engagement. This strategic focus drives impactful connections and maximises ROI for advertisers.
“Our expansion in India isn’t just a step forward- it’s a declaration of our long-term commitment to this dynamic market. With the Pune development center and the addition of a visionary leader like Amit Rathi, we’re positioned to redefine AI-driven contextual and brand-suitable advertising not just in India but globally. Amit’s leadership and our growing team in India will be instrumental in unlocking the full potential of this high-growth region,” Kartik Mehta, Head of Asia at Channel Factory, said.
“I am honored to join Channel Factory at such an exciting time. The company’s vision of creating a safe, AI-driven, brand-suitable video ecosystem aligns perfectly with the needs of India’s evolving digital landscape. With our development center in Pune and an ambitious hiring plan, we are not just investing in technology- we are investing in the future of digital advertising in India,” Amit Rathi, Managing Director, India, said.
