As online education increasingly evolves into a lifestyle choice for modern learners, Chandigarh University Online has partnered with TVF to launch a new campaign featuring Vikas and Banrakas, two of the most popular characters from the hit web series Panchayat.
The collaboration is part of Chandigarh University Online’s strategy to engage audiences through culturally relevant stories and characters that resonate with consumers across the country. By tapping into the familiarity and appeal of the Panchayat universe, the campaign seeks to make conversations around higher education more relatable and engaging, particularly for learners looking for flexible and career-focused educational pathways.
The campaign is anchored by a light-hearted film featuring Vikas and Banrakas, whose signature humour and on-screen chemistry are used to showcase the evolving nature of learning and the benefits of pursuing higher education online.
The initiative also reflects a broader shift in consumer engagement, with brands increasingly relying on entertainment-led content and cultural partnerships to build awareness and relevance. Instead of adopting a conventional education marketing approach, Chandigarh University Online is leveraging one of India’s most influential content ecosystems to drive consideration for online learning.
The campaign will be amplified across digital and social media platforms, bringing together the worlds of entertainment and education to connect with learners across India.
For Chandigarh University Online, the partnership marks another step towards making online education more approachable and culturally resonant for the next generation of learners.
Watch the campaign here:
Dr. Gurpreet Singh, Director, CU Online, said, “The future of online higher education lies at the intersection of academic excellence, technology, and cultural relevance. By partnering with iconic storytelling platforms like TVF, CU Online is creating meaningful learner engagement that inspires aspirations and transforms the way India experiences online education.”
Vijay Koshy, President TVF, said, “At TVF, we create stories and characters that often become part of India’s pop culture and everyday conversations. Characters like Vikas and Banrakas from Panchayat have built a strong connection with audiences because they reflect familiar aspirations, challenges, and humour from real life. This creates a unique opportunity for brands to engage with viewers through narratives and characters they already love. Our collaborations with Chandigarh University Online are examples of how education brands can tap into these cultural touchpoints to spark meaningful conversations around learning, career growth, and self-improvement.”
