Here’s How ‘Param Sundari’ Turned Tracks & Trends Into Marketing Triumphs
When Bollywood said “lights, camera, romance,” Param Sundari said “songs, screens, and streets.” This wasn’t just...
What’s Buzzing
This Fortnight’s Social Buzz: Meta AI, Google Commerce & Messaging Updates
This fortnight, social platforms have leaned into AI, creator support, and monetisation, rolling out updates that...
How Brands Turned Festive For Ganesh Chaturthi: Creativity, Modaks & Whole Lot Of Magic
Ganesh Chaturthi in India isn’t just a festival, it’s an emotion. Streets come alive with colour,...
India Spends 20 Hrs A Month On Social Media, YouTube Leads As Top Platform: Comscore
Indians are spending an average of 20 hours every month on social media, making the country...
Over 80% Consumers Discover Festive Deals On Social Media: BigCity Report
Indian festive shoppers have been reshaping the rules of brand engagement this year. BigCity Promotions has...
ChatGPT Go Subscription Launches In India At Rs 399 With Higher Usage Limits
OpenAI has launched a new ChatGPT Go subscription plan in India, priced at Rs 399 per...
Brands Bring Freedom to Life With Creativity, Emotion & Purpose This Independence Day
The words 'Independence' and 'freedom' hold deep significance for every Indian, evoking pride as they stand...
Raksha Bandhan 2025: Brands Turn Threads Into Stories Of Chaos, Care & Connection
Raksha Bandhan has always been a celebration of protection, love, and lifelong bonds, but in today's...
Kundan Lives, But At What Cost? Raanjhanaa & The Uncanny Future Of AI Storytelling
Some endings are not meant to be changed. Kundan’s wasn’t just a character arc. It was...
Cake Smashes, Breakup Scoops, & Ghosted BFFs: Brands Serve Friendship With A Side Of Chaos This Year
In an age where friendships are played out more on screens than in person, and where...
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