Marketing

Moloco has launched Moloco Ads for Performance CTV, expanding its performance advertising capabilities to connected TV...

Delhi High Court Imposes Rs 10 Lakh Cost On Parle Agro In PepsiCo Trademark Dispute

The Delhi High Court has imposed costs of Rs 10 lakh on Parle Agro for failing...

Building Experience Before Consumption: Zoher Kapuswala Decodes Kinder Joy’s ‘Super Mario’ Strategy

by Jigyasa Aggarwal

Kinder Joy has spent years building one of confectionery's most recognisable names. Super Mario has spent...

Allied Blenders & Distillers Appoints Pradipta Basu As CMO

Allied Blenders and Distillers has appointed Pradipta Basu as Chief Marketing Officer (CMO), with the appointment...

Philips OneBlade Appoints Ahaan Panday As Brand Ambassador

Philips OneBlade has appointed Ahaan Panday as its brand ambassador in India. The association has marked...

Aditya Vasishtha , Kandhari Global Beverages , VP

Kandhari Global Beverages Appoints Aditya Vasishtha As VP

Kandhari Global Beverages Private Limited (KGBPL), a bottling partner of Coca-Cola India, has appointed Aditya Vasishtha...

Tamannaah Bhatia Joins LOVETC As Brand Face

LOVETC, the premium colour cosmetics brand from Ananya Birla’s Birla Cosmetics, has completed its first year...

Ministry Of Tourism Teams Up With Netflix To Put India’s Culture On The Global Screen

The Ministry of Tourism has signed a Memorandum of Understanding (MoU) with Netflix Entertainment Services India...

Quick Commerce Is Eating Into D2C Budgets Faster Than Expected: Social Beat’s Suneil Chawla

by Sakshi Sharma

As digital cements its position at the centre of media planning, the way brands allocate budgets,...

Santoor Shower Gels Onboard Sreeleela, Launch ‘Sandalwood Ka Remix’ Campaign