Marketing

Steve Schmitt has joined PepsiCo as Executive Vice President and Chief Financial Officer, effective November 10,...

McAfee, Pratim Mukherjee, McAfee festive season report, fake celebrity endorsements, AI-driven scams, deepfake endorsements India, phishing scams, online shopping fraud, festive sale cyber risks, holiday shopping safety

69% Of Indians Encounter Fake Celebrity Endorsements During Festive Sales, McAfee Finds

McAfee has revealed that a growing number of Indian consumers have faced cyber risks while shopping...

Lay’s Celebrates 100 Years With Historic Rebranding

Lay’s potato chips have undergone the largest brand redesign in the company’s 100-year history. The rebrand...

Cathay Pacific Elevates Piyuli Bhattacharjee To Regional Marketing Head For SAMEA Region

Piyuli Bhattacharjee has been elevated to the role of Regional Marketing Head at Cathay Pacific for...

Bombay High Court Restrains Cab Operators From Using ‘Jio’ Trademark

In a significant development, the Bombay High Court has restrained a group of cab operators from...

Gourmet Investments Elevates Shambhavi Mishra As Head Of Marketing

Gourmet Investments has announced the elevation of Shambhavi Mishra as Head of Marketing. Over the past...

Aarthi Ramamurthy Joins Wingify As Member Of The Board Of Directors

Wingify, backed by Everstone Capital and the makers of VWO, has appointed Aarthi Ramamurthy as a...

Rupee112 Appoints Hitesh Yadav As Head Of Marketing

Hitesh Yadav has joined Rupee112 as Head of Marketing. In this role, he will define and...

FNP Allocates 60% Of Marketing Budget To Festive As Sales Grow 25-30%: Avi Kumar

by Masaba Naqvi

Everyone has had that one moment, a tough day suddenly made better by a knock at...

Prem Cables Revamps Brand Identity In Partnership With DigiStreet Media