Marketing

Saakshi Verma Menon has been appointed as the new Chief Marketing Officer – Foods, PepsiCo India....

Bikash Chowdhury Steps Down As InMobi CMO, Launches Storytelling Venture ‘Zebu’

Bikash Chowdhury has stepped down from InMobi as Chief Marketing Officer. He has been serving as...

Pankajj Rai Joins Huella Services As VP – Ad Sales

Huella Services has appointed Pankajj Rai as Vice President – Ad Sales, strengthening its leadership team...

Swiggy Launches ‘99 Store’, Bets On Affordability With Free Delivery

Swiggy has announced the launch of the ‘99 Store’ for delivering affordable, wholesome meals with no...

Wondrlab Appoints Bharatesh Salian As President – Digital

Wondrlab has Appointed Bharatesh Salian as President – Digital, strengthening its leadership as it sharpens focus...

Ashish Gupta Joins Publicis Media As Vice President

Ashish Gupta has joined Publicis Media as Vice President, leading the digital mandate for Haleon India....

Honasa Consumer Elevates Neha Malhotra To Vice President – Marketing

Neha Malhotra has been elevated to Vice President – Marketing at Honasa Consumer. Her career spans...

HDFC ERGO General Insurance Appoints Neha Bhattacharyya As Senior Vice President – Marketing

Neha Bhattacharyya has joined HDFC ERGO General Insurance as Senior Vice President – Marketing. Her career...

YouTube’s Open Call Puts Creators In Control, But Can Influencer Marketing Thrive Without Filters?

by Tanishka Tyagi

In an age where brands are racing to meet audiences where they scroll, swipe, and double-tap,...

Debashis Mohapatra Joins Publicis Commerce India As Vice President