The Follower Count Illusion Is Breaking & Brands Now Want Influence, Not Just Audience: NOFILTR.GROUP’s Hitarth Dadia
For years, the influencer economy has traded in visibility- followers, views, and likes forming the currency...
Marketing
Delhi HC Restrains Indian Bus Makers From Copying Volvo Trademark
The Delhi High Court has granted an interim injunction to Volvo, restraining Indian bus manufacturers and...
Mihir Wakharkar Joins Flipkart As Director – Growth Marketing
Mihir Wakharkar, previously associated with Rebel Foods, has now joined Flipkart as Director - Growth Marketing....
Skechers Onboards Kartik Aaryan As Brand Ambassador For India
Skechers has roped in Bollywood actor Kartik Aaryan as its brand ambassador for India. He will...
The Trade Desk Partners With Zepto To Help Brands Close The Loop Between Ad Campaigns & Sales
Global advertising technology player The Trade Desk and Zepto have entered into a partnership to enhance...
Q-Comm Platform Slikk Appoints Nykaa’s Sachin Kataria As Head Of Beauty & Personal Care
Slikk, the Gen Z-focused quick commerce platform redefining fashion and lifestyle shopping, has appointed Sachin Kataria...
ACT Fibernet Joins Hands With Amazon Prime To Bring Prime Lite Benefits To Users
ACT Fibernet, a wired internet service provider, has partnered with Amazon to launch new broadband plans...
AbhiBus Extends Partnership With Mahesh Babu As Brand Ambassador
AbhiBus, the bus booking platform under ixigo, has extended its long-standing association with Indian actor Mahesh...
Kingfisher Premium Packaged Drinking Water Partners With Argentine Football Association As Regional Sponsor In India
Kingfisher Premium Packaged Drinking Water, a brand under United Breweries (a HEINEKEN company), has partnered with...
Ankit Jain Joins Mahindra TEQO As Chief Executive Officer
Mahindra TEQO, the clean energy asset management vertical of the Mahindra Group, has appointed Ankit Jain...
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