By 2026, 16% Of TV Ad Spends Will Go To Addressable TV Products & Services On CTVs: GroupM
One of India's leading media agency, GroupM, has unveiled the second edition of its report-'The Changing...
Advertising
Strengthening Its Presence In North, Famous Innovations Announces New Leadership Team In Delhi
In a bid to strengthen its presence in the North, Famous Innovations has announced key appointments...
Multiple Fears Have Made Creativity A Lost Child In Advertising: Swati Bhattacharya
The first encounter with advertising happened at a very young age for Swati Bhattacharya, the outgoing...
Leo Burnett India Appointed Lead Creative & Strategic AOR Of Aditya Birla Group’s Birla Opus
With Aditya Birla Group foraying into the paints industry with the launch of Birla Opus, the...
What Approaches Do Marketers Use For Targeting Audiences In Today’s Fragmented Media Landscape
In the past couple years, if there’s one thing that has got most marketers worried, it's...
Aditya Birla Group’s Birla Opus Appoints DDB Mudra As Creative Partner
Following a multi-agency pitch, DDB Mudra has won the Creative mandate for Aditya Birla Group's Birla...
Pressing Need To Halt Proliferation Of Surrogate Ads In Restricted Categories As They Undermine Consumer Rights: DOCA
In a collaborative yet interactive consultation convened in Mumbai, the Advertising Standards Council of India (ASCI)...
Heeru Dingra Moves On From Dentsu India After Nine Years
Following a nine-year long stint with Dentsu India, Heeru Dingra, CEO, Isobar Group (Isobar, WATConsult, Perfect...
HDFC Bank Appoints Interbrand For A Comprehensive Brand Valuation
HDFC Bank has entrusted Interbrand for carrying out a comprehensive brand valuation exercise covering the bank...
MRSI Unveils New Socio-Economic Classification System- ISEC
Market Research Society of India (MRSI) announced the adoption and implementation of its latest Indian Socio...
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