Amitabh Bachchan Champions Applied Knowledge in KBC Season 18’s ‘Sochna Padega’ Campaign
Sony Pictures Networks India (SPNI) has unveiled 'Sochna Padega' as the central theme for the upcoming...
Advertising
Britannia Little Hearts Brings The Korean Heart To Life Through AR-Enabled Print Campaign
To mark World Emoji Day, Britannia Little Hearts has launched an AR-enabled print campaign titled 'Share...
Weekly Campaign Wrap: Celebrities, Culture & Consumer Connect
This week saw brands lean into celebrity endorsements, cultural relevance and purpose-led storytelling to deepen consumer...
Gazal Kapoor Joins WPP Media As Senior Director – Client Engagement Lead, Advanced TV
Gazal Kapoor has joined WPP Media as Senior Director - Client Engagement Lead, Advanced TV. In...
When A Bubble Became India’s Biggest Love Messenger: The Story Behind Closeup’s Iconic ‘Paas Aao Na’ Ad
Some jingles fade the moment the television switches off. Others refuse to leave. They become the...
Ulka Elevates Ameya Lokhande As Executive VP
Ulka has promoted Ameya Lokhande to the role of Executive Vice President, expanding his leadership responsibilities...
Publicis Groupe Records Solid APAC Performance With 4.1% Organic Growth In H1 2026
Publicis Groupe reported 4.1% organic net revenue growth in the Asia Pacific region during the first...
Shreya Arora Rejoins Ogilvy As Senior Creative Director
Ogilvy has appointed Shreya Arora as Senior Creative Director in Mumbai, marking her return to the...
Dentsu Appoints Ajay Gupte As COO For South Asia
Dentsu has appointed Ajay Gupte as Chief Operating Officer (COO) for South Asia. In his new...
ASCI Records Highest-Ever 99.7% Voluntary Ad Compliance In Q1 FY26-27
ASCI has recorded a voluntary compliance rate of 99.7% in the first quarter of FY2026-27, marking...
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