Cannes Lions 2024: India Gets 15 More Shortlists In 2nd List Announcement; Ogilvy & VML Lead The Chart With 4 Shortlists Each

With just a couple days left for the commencement of the 71st edition of Cannes Lions International Festival of Creativity at Palais des Festivals et des Congrès in Cannes, France, the second shortlists for the coveted gala have been announced today.

In the same, India has secured a total of 15 more shortlists in categories such as Audio & Radio (3), Film Craft (2), Health & Wellness (4), Outdoor (2) and Print & Publishing Lions (4). There were no shortlists from India in the Pharma Category. 

With this, India’s overall tally for entry shortlists at the 71st edition of International Festival of Creativity has gone up from 3 to 18 now.

Here is a category-wise break up of all the campaigns which furthered India’s shortlist tally at Cannes Lions 2024:

• Audio & Radio Lions

A01 (Use of Audio & Radio as a Medium)

1. Brookebond Taj Mahal Tea’s ‘TAJ MAHAL MEGH SANTOOR’ by Ogilvy Mumbai

A02 (Use of Audio & Radio Technology)

1. Motorola Mobility’s ‘MOTOROLA- DEEP CONNECT’ by Dentsu Creative Gurgaon

A06 (Audio-Led Creativity) 

1. Motorola Mobility’s ‘MOTOROLA- DEEP CONNECT’ by Dentsu Creative Gurgaon

• Film Craft Lions

A01 (Direction)

1. Jindal Steel and Power’s  ‘JINDAL STEEL- THE STEEL OF INDIA’ by Early Man Film Mumbai and Kondurkar Studio Delhi

B01 (Editing)

1. Jindal Steel and Power’s ‘JINDAL STEEL- THE STEEL OF INDIA’ by Early Man Film Mumbai and Kondurkar Studio Delhi

• Health & Wellness Lions

A03 (OTC Products)

1. Buckaroo Footware’s ‘FIT MY FEET SLIPPERS’ in Brand Experience & Activation Medium by McCann Gurugram 
2. Buckaroo Footware’s ‘FIT MY FEET SLIPPERS’ in Healthcare Product Innovation Medium by McCann Gurugram 
3. Buckaroo Footware’s ‘FIT MY FEET SLIPPERS’ in Direct Medium by McCann Gurugram 

B03 (Fundraising & Advocacy)

1. St. Jude India Childcare Centres’ ‘THE IMPOSSIBLE CHOICE’ in Film: Cinema, TV and Digital Film Content Medium by Ogilvy Mumbai

• Outdoor Lions

C05 (Special Build)

1. Brookebond Taj Mahal Tea’s ‘TAJ MAHAL MEGH SANTOOR’ by Ogilvy Mumbai 

D01 (Standard Sites)

1. Brooke Bond Taj Mahal Tea’s ‘TAJ MAHAL MEGH SANTOOR’ by Ogilvy Mumbai

• Print & Publishing Lions

A05 (Media/Entertainment)

1. The Times of India’s ‘SEAL ALARM’ by VML Mumbai/Wunderman Thompson Mumbai
2. The Times of India’s ‘TURTLE ALARM’ by VML Mumbai/Wunderman Thompson Mumbai
3. The Times of India’s ‘SEABIRD ALARM’ by VML Mumbai/Wunderman Thompson Mumbai

B02 (Publications for Good)

1. The Times of India’s ‘#UNPLASTICINDIA’ by VML Mumbai/Wunderman Thompson Mumbai

Cannes Lions will be announcing the third set of shortlists for this year’s coveted awards gala for categories such Design, Digital Craft, Direct, Entertainment, Entertainment Lions For Gaming, Entertainment Lions For Music, Entertainment Lions For Sport, Industry Craft, Media, PR and Social & Influencer Lions Shortlists on June 16.  

This year, Cannes Lions International Festival Of Creativity, this year, is scheduled to take place from June 17 to June 21.

In the first shortlist announcement, India secured a total of three shortlists in Glass: The Lion Of Change Category as three Indian agencies- Leo Burnett India, tgthr and McCann Worldgroup managed to get one of their entries enlisted each.

As of today, the agency wise shortlist tally of India at Cannes Lions 2024 across the nine categories which have been announced is as follows:

1. Ogilvy India, McCann Worldgroup India and VML India- 4 Shortlists Each (12)
2. Dentsu Creative Gurgaon and Early Man Film- 2 Shortlists Each (4)
3. Leo Burnett India and Tgthr- 1 Shortlist Each (2)