In a bid to streamline marketing campaign execution, one of India’s leading creative agencies with digital at its heart- Buffalo Soldiers has launched butterflAI, an influencer management platform designed to transform the way brands connect with influencers.
This new influencer management platform, as per the agency, enables brands in:
- Advanced Influencer Discovery: Gain access to a vast and diverse database of influencers with sophisticated filtering options. Whether you’re seeking micro-influencers or macro-influencers, butterflAI helps you find the perfect match for your brand with ease.
- Seamless Campaign Management: Experience end-to-end solutions with AI-powered automation that simplifies campaign management. From planning to execution, butterflAI ensures that every campaign is efficient, effective, and engaging.
- Real-Time Analytics: Leverage in-depth, customizable dashboards to track the performance of your campaigns. Make informed, data-driven decisions with real-time insights and comprehensive analytics. With butterflAI, you can also monitor affiliate links and track with URL shortening.
- Robust Integrations: Enhance your campaigns with seamless integration capabilities across multiple platforms and tools. butterflAI’s robust integrations extend the functionality and reach of your influencer marketing efforts.
- Fraud Detection: Say goodbye to fake followers! butterflAI’s AI-backed system diligently scans and flags potential fake followers, ensuring that your campaigns achieve authentic reach and engagement.
Emphasising on the platform’s features, Arnab Kundu, Co-Founder and Head Of Delivery, Buffalo Soldiers Digital, stated, “In today’s digital age, authenticity is paramount. With our sophisticated fraud detection capabilities, butterflAI ensures that brands are engaging with genuine influencers and reaching real audiences. We are excited to see the transformative impact this will have on our clients’ campaigns.”
He added,“And at Buffalo Soldiers, while we invest in people, we remain steadfast in our commitment to deliver on MarTech innovations.”
Commenting on the development, Sumon K Chakrabarti, Co-Founder and CEO, Buffalo Soldiers, said, “One of the biggest problem in the influencer industry is streamlining marketing campaign execution. At butterflAI, we have managed to not only solve that problem but ensure that any client partner or brand manager can manage and automate the entire process of influencer marketing campaigns.”
“butterflAI is more than just a tool; it’s a significant advancement in the influencer marketing landscape. Our mission is to empower brands and influencers to create genuine connections that drive real results. With butterflAI, we’re making influencer marketing smarter, more efficient, and more impactful than ever before,” he added.
