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    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

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    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

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How Brands Sweetly-Spiced Up Indian Cricket Team’s Victory Parade For T20 World Cup 2024

As the undefeated Indian Cricket Team rejoiced at the Victory Parade after bringing home the shiny trophy of ICC Men’s Cricket T20 World Cup after 17 years, some of the leading brands in the country, ranging from Britannia, Zomato, Swiggy, Myntra, boAt, etc. all flocked to commemorate the country’s big win in a SM-ART (Social Media Art) fashion.

MM Desk by MM Desk
July 5, 2024
in Marketing
A A
How Brands Sweetly-Spiced Up Indian Cricket Team’s Victory Parade For T20 World Cup 2024

When Team India clinched the T20 World Cup, the celebrations didn’t stop at the final whistle and Indian Cricketers and audiences both singing and dancing to the tunes of ‘Maa Tujhe Salaam’ at Kensington Oval, Barbados.

That being said, several brands took to social media for moment marketing posts celebrating India’s big win at the T20 World Cup Final Match. But now that the Men In Blue were back to India with the coveted trophy, it was only right to have carried out a victory parade.

Realising the spectacular showcase of national pride, brands were quick to bring their creative hats in celebrating the boys’ victory and welcome the champions back home in both- Delhi and Mumbai.

Here’s how brands seamlessly integrated themselves into the moment’s euphoria and amplified the nation’s grand victory celebration with creative social media posts:

1. Swiggy

 

View this post on Instagram

 

A post shared by Swiggy Food (@swiggyindia)

2. Vicks India

 

View this post on Instagram

 

A post shared by Vicks India (@vicks_india)

3. Zepto

 

View this post on Instagram

 

A post shared by Zepto (@zeptonow)

4. Britannia

 

View this post on Instagram

 

A post shared by Schbang (@schbang)

5. Bharat Matrimony

 

View this post on Instagram

 

A post shared by BharatMatrimony (@bharatmatrimony)

6. Shaadi.com

Sharma aur Virat ki partnership 🧿🥰 https://t.co/F4DcMT31yv

— Shaadi.com (@ShaadiDotCom) July 4, 2024

7. Boat

Only music and cricket can do this fr pic.twitter.com/w4OXEzT935

— boAt (@RockWithboAt) July 5, 2024

8. Bewakoof

Searching only the things that make us happy! ❤️✨#VictoryParade #champions #bewakooftshirts #viraldesign #Mumbai #worldcup2024 pic.twitter.com/zRxB31Pwbb

— Bewakoof® (@bewakoof) July 4, 2024

9. Reliance Jio

We were there, to ensure your team bus selfie gets uploaded on time.#India #VictoryParade #IndianCricketTeam #WithLoveFromJio pic.twitter.com/i1PDIbGRlN

— Reliance Jio (@reliancejio) July 5, 2024

10. Netflix

Now streaming tears, forever bleeding blue 🥹💙🇮🇳#T20WordCup #VictoryParade pic.twitter.com/eXDNEJ5jY6

— Netflix India (@NetflixIndia) July 4, 2024

11. Zomato

 

View this post on Instagram

 

A post shared by Zomato (@zomato)

12. Marvel India

Ghar waapsi ho toh aisi 🥰🔥 pic.twitter.com/GIXvTFMp1H

— Marvel India (@Marvel_India) July 4, 2024

13. Myntra

Our shelves are ready for the trophy 💕 #VictoryParade #MyntraHome pic.twitter.com/1jUAJKDSpo

— Myntra (@myntra) July 4, 2024

14. Uber India

Location koi bhi ho, celebration toh aaj aise hi hoga!#WCT20 #IndianCricketTeam #Homecoming pic.twitter.com/4Nox0DpgSN

— Uber India (@Uber_India) July 4, 2024

15. Flipkart

Delivery complete 🥹🎊🙌🥳✨#T20WorldCup2024 https://t.co/WmQnxvLgk2

— Flipkart (@Flipkart) July 4, 2024

16. Google India

We may be at home, but our hearts will be here today 🥹💙#IndianCricketTeam pic.twitter.com/DJmfhb15D6

— Google India (@GoogleIndia) July 4, 2024

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