BookMyShow and its parent company Bigtree Entertainment have partnered with RuPay, a card payment network by NPCI, for a year-long collaboration. The partnership covers both digital and on-ground platforms, aiming to make entertainment access and payments easier and more affordable for users in India.
It targets young, digital-first consumers by combining booking services with seamless payment options.
As part of the partnership, RuPay cardholders will get special access to major BookMyShow events like Sunburn 2025, Lollapalooza India 2026, and Bandland 2026, along with other live concerts featuring Indian and international artists. Benefits include early pre-sale access, exclusive ticket zones, curated food and drink options, merchandise perks, fast-lane entry for top-ups, and access to dedicated lounges at select venues. RuPay will also set up on-ground experiential zones to boost brand engagement.
BookMyShow will integrate RuPay across key digital touchpoints, including its homepage and post-transaction pages, highlighting exclusive RuPay benefits. The partnership aims to show how financial services can become part of popular culture by offering seamless access, convenience, and relevant experiences for young consumers.
This year-long partnership aims to reshape live entertainment in India by combining culture, commerce, and community to create more impactful experiences.
NPCI spokesperson said, “Entertainment and cultural experiences are a growing area of interest, especially for younger, digital-first users. We are building deeper engagement with our users by connecting with what resonates to them. Through this partnership, we aim to offer meaningful value combining access, ease, and exclusive benefits to position RuPay not just as a payment option, but as an enabler to rewarding and relevant experiences.”
Samradha Tibrewala, Head – Partnerships and Revenue, BookMyShow commented on the partnership stating, “Live entertainment in India is undergoing a remarkable transformation as audiences increasingly seek experiences that are not only entertaining but also personalised, immersive and value-driven. At BookMyShow, we remain committed to innovating at the intersection of technology, culture and consumer expectations to meet this evolving demand for our partner brands. Our partnership with RuPay marks a significant step in re imagining access and engagement for today’s culture-forward consumer ensuring that the joy of entertainment goes beyond mere attendance to becoming something truly experiential, memorable and valued.”
