Bombay Shaving Company has launched a rap video highlighting its latest product- Powerplay NXT embracing a ‘Gen-Z-first’ approach noting their increasing contribution and influence on culture, commerce, and content.
As per the company, by transforming the way men approach their personal style and catering to the needs of its core consumers, ‘Gen-Z’s’, the brand has upgraded its trimmer range with a groundbreaking innovation providing power-packed solutions- to enable men to express themselves limitlessly
Further, the company stated that in nine months, it has achieved over Rs 100 crore in ARR, capturing the imagination of Indian men.
Click here to watch the rap video.
Commenting on the development, Varun Gupta, Chief Growth Officer, Bombay Shaving Company, said “As we explore this high-growth and promising category amidst the evolving grooming landscape, our brand is uniquely positioned to lead the change. From consumers using razors as the go-to product, our focus is transitioning to a more comprehensive grooming-first approach that meets diverse needs across pan India. At Bombay Shaving Company, we are at the forefront of redefining this space by moving beyond traditional devices and focusing on content, infrastructure, and insights. Our goal is to be a supportive partner for Gen-Z, helping them make informed grooming choices. By prioritising unmatched value over the competition, I believe we’re perfectly positioned to steer the way in transforming men’s grooming for a new generation.”
Credits-
Written and performed by- Dishant Kamble
Music Prod/Mix/Mst by- Pratiq
Shot and Edited by- Ritik Mhatre
Featuring- Ankit Tiwari
