BL Agro, a FMCG brand, has unveiled a television commercial (TVC) for Nourish pulses, conceptualised and produced by Leads Brand Connect, an advertising, creative and brand marketing company.
As per the brand, the launch of the TVC also aligns with the revamped image of the “Nourish” brand, which reinforces its commitment to quality, hygiene, and nutrition for all. Through this new branding direction, Nourish seeks to assure consumers that its products offer the highest standards of health and safety, from sourcing to packaging.
It portrays how Nourish pulses combine convenience, health, and affordability to cater to the needs of today’s modern households who value both quality and practicality.
The advertisement opens with a heart-warming exchange between a mother, played by actress Himani Shivpuri, and daughter. As the mother unpacks groceries, she reprimands her daughter for not bringing containers to store the pulses.
The daughter proudly explains that containers are not necessary because Nourish Pulses come in innovative zipper-lock packaging. The packs can be sealed securely after every use, keeping the pulses fresh and protected. This exchange highlights the convenience and thoughtfulness behind Nourish Pulse’s packaging, making everyday life easier for busy families.
The TVC was premiered on the opening day of World Food India 2024 held at Bharat Mandapam in New Delhi by Chirag Paswan, Minister of Food Processing Industries.
The campaign was aired on all social media platforms to begin the new era of brand image. A refreshed image that appeals to the health-conscious modern family as it delivers nutrition-packed products that are convenient and affordable, the brand further clarified.
Link to the TVC-
Speaking about the launch of TVC, Ashish Khandelwal, Managing Director of BL Agro, said, “We wanted to bring a shift in the brand image of Nourish and make it stand out- for the superior quality and the practical convenience. Our special zipper-lock packaging ensures that pulses stay fresh without the need for additional storage. It’s a smart and practical solution for today’s busy households.”
To this, Richa Khandelwal, Managing Director of Leads Brand Connect, added, “Consumers are becoming more conscious about what they eat, and Nourish Pulses fit perfectly into that mindset. Our goal was to create an ad that presented the same. We wanted it to connect with the audience on a personal level. So, we conceptualised a relatable story that highlighted how Nourish Pulses deliver convenience, quality, and nutrition—all at an affordable price. The packaging innovation is at the heart of this message, and we’re proud to have brought that vision to life for BL Agro.”
