Bisleri International, India’s leading packaged drinking water brand, is set to support the TATA Women’s Premier League as its Official Beverage Partner for the next two seasons.
Launched in 2023, the Tata Women’s Premier League has increased the visibility and aspirations of women’s cricket in India, bringing together top domestic and international players on a premier stage.
The tournament, scheduled to begin in January 2026, will include limited-edition packs, on-ground visibility through visicoolers and iceboxes in team dugouts, and in-stadium hydration support for fans. The brand is also planning experience-led interventions and digital content initiatives to engage audiences beyond the stadium.
Bisleri International has one of the largest sports marketing portfolios in India and the UAE, with over 60 associations across sports including cricket, hockey, tennis, badminton, marathons, rugby, table tennis, and golf. This partnership further enhances Bisleri’s involvement in the sports ecosystem, reinforcing its focus on fitness, resilience, and hydration for athletes and fans.
“We at Bisleri are proud to partner with the TATA Women’s Premier League as Official Beverage Partners for the next two years. Excited to witness this exceptional generation of women cricketers from across the world championing an indomitable spirit for sporting excellence,” said Jayanti Khan Chauhan, Vice-Chairperson, Bisleri International.
“Tata WPL is built on a vision of excellence, opportunity, and world-class sports entertainment. Bisleri, our new partner, brings exceptional value and diverse strengths to this ecosystem. This partnership will play a critical role in shaping the fan experience and supporting the growth of women’s cricket,” said Devajit Saikia, BCCI Secretary.
