Bingo! Tedhe Medhe has launched the ‘Rockanjali’ song, composed and performed by Bengali rock musicians- Siddhartha Sankar Roy (Siddhu) and Avijit Burman (Pota) from Cactus, Gaurab Chatterjee (Gabu) from Lakkhichara, and Anindya Chatterjee from Chandrabindoo.
The brand, this Durga Puja, has paid a tribute to 50 glorious years of Bengali rock music. This tribute not only celebrates the cultural significance of Bengali rock but also highlights the power of friendships and bonding, themes that resonate with the spirit of Durga Puja, the brand stated.
The ‘Rockanjali’ song encapsulates the essence of Bengali rock, while simultaneously inspiring a new generation of music lovers. It stands as a tribute to the genre’s profound impact on Bengali art and culture, offering a powerful reflection of the past 50 years.
In a move to inspire and connect with their consumers, the brand has also launched the ‘Rockanjali’ contest, offering a platform for young musicians to showcase their skills and pay homage to the legacy of Bengali rock during Durga Puja. The contest received entries from over 120 students across colleges in Kolkata, all competing fiercely for a chance to be among the top 15 bands.
The finalists will take the stage at some of the city’s Durga Puja pandals during the festival, giving them an opportunity to perform in front of thousands. Kolkata will experience a ‘Concert on wheels’ as part of the ‘Rockanjali Pujo Tour’. Over the course of six consecutive days, from Chaturthi to Navami, the tour will visit six Durga Puja pandals across the city.
Click here to watch the video-
Click here to listen to the song on Spotify.
Speaking about the theme song, Suresh Chand, VP and Head of Marketing, Snacks, Noodles and Pasta, ITC Foods, said, “With Rockanjali, Bingo! Tedhe Medhe wanted to create something truly special for this Durga Puja. Our song honours the rich legacy of Bengali rock music while giving young, emerging talent a platform to shine. Through the Rockanjali Pujo Tour and contest, Bingo! Tedhe Medhe is excited to connect with the youth and foster the next generation of rockstars during one of Kolkata’s most iconic festivals.”
Further, Anindya Chatterjee, singer and composer, Chandrabindoo, said, “Bengali rock has always been about expressing the deepest emotions of our people- our struggles, our joy, our friendships. The Rockanjali song, created in collaboration with Bingo! Tedhe Medhe, is a tribute to the spirit of Bengali rock and to the fans who have kept it alive for 50 years. It’s an honour to be part of this project with so many iconic voices.”
