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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

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Bineet Jain Joins The Coca-Cola Company As Senior Director, Frontline Marketing

Bineet Jain has joined The Coca-Cola Company as Senior Director, Frontline Marketing. He brings over 18 years of experience across Haleon, GSK Consumer Healthcare India, and leading consumer healthcare brands.

MM Desk by MM Desk
June 3, 2026
in Marketing, People Spotting
A A
Bineet Jain Joins The Coca-Cola Company As Senior Director, Frontline Marketing

Bineet Jain has joined The Coca-Cola Company as Senior Director, Frontline Marketing. In his new role, he has been responsible for leading frontline marketing strategies, driving consumer engagement, strengthening brand relevance, and supporting business growth across key markets for the company.

Jain has updated his LinkedIn experience.

Prior to joining The Coca-Cola Company, Jain had spent nearly four years at Haleon. He served as Category Head – ENO from August 2024 to June 2026. Before that, he was Category Head – Pain and Respiratory from August 2022 to July 2024.

Before Haleon, Jain had worked with GSK Consumer Healthcare India for over 14 years across multiple leadership positions. He served as Category Head – Pain and Respiratory from June 2021 to July 2022, Marketing Manager – Sensodyne from May 2018 to May 2021, Senior Brand Manager – Sensodyne Extensions and Innovations from October 2016 to April 2018, and Senior Brand Manager – Iodex from October 2015 to September 2016. Earlier, he was Brand Manager – Horlicks Biscuits from November 2013 to September 2015 and Senior Customer/Shopper Marketing Manager – West from November 2010 to October 2013.

Jain had begun his career journey at GSK Consumer Healthcare India as Area Sales Manager, a role he held from May 2009 to October 2010.

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