“Remember that shopping online is not the same visual experience as shopping in a physical store.”
The e-commerce sector has expanded significantly in recent years. Undoubtedly, the COVID-19 epidemic has hastened the trend of individuals turning to internet buying. However, there are more stores and competition in addition to a rise in the number of individuals purchasing online. So you need top-notch e-commerce product images if you want your items to distinguish themselves from the competition.
Remember that shopping online is not the same visual experience as shopping in a physical store. They are unable to handle, test, or feel the goods you provide. Excellent e-commerce product photography will demonstrate the texture, fit, and appearance of the object from a variety of perspectives.
What makes an excellent product photo?
To improve your product photography, it’s crucial to comprehend the principles of taking stunning photos. What then distinguishes a superb photo? If you have a basic understanding of photography, a nice camera might be helpful. Professional cameras have produced some poor images, and expendable cameras have produced some fantastic ones.
Knowing how to use the camera is therefore more important than the camera itself. Here are the 5 fundamentals of creating a fantastic shot. They are:-
1. Composition
2. Exposure
3. Focus
4. Light
5. Timing
Tips for upgrading your e-commerce photography
Naturally, there are a few methods and suggestions to help you shoot faster and more effectively. Here are the top 10 suggestions for tackling all forms of product photography for e-Commerce with the least amount of work.
Don’t compromise on lighting.
The most crucial element of a successful photograph is lighting. Set a minimum of two lights for your session. Make sure you are aware of whether studio or natural lighting is best for your items.
Use images with high resolution.
Keep in mind that the goal of product photography is to highlight every aspect of your product.
Size of the pixels
At least 500 by 500 pixels are required for the size of an eCommerce product picture. For the best zoom function on various devices, Walmart suggests 2000 x 2000 pixels whereas Amazon recommends 1000 x 1000 pixels. Therefore, to optimize in any channel, you need to create a minimum of 2000 x 2000-pixel photos.
Use Photo Editing Software
If you want an object to appear to be floating, you may elevate it with a sewing thread and then quickly remove the thread using Photoshop and other image editing software when retouching the photographs.
Eliminate Shadows
A brilliant reflection may be produced by placing an acrylic glass—also referred to as perspex, lucite, acrylic, or plexiglass —under your object.
Use Tripod
To keep the subject solid while being photographed, a tripod should always be used. Even the tiniest imbalances can affect the quality of your work.
Use Personal Computers
No matter how pricey your smartphone is, using a PC to edit photos is always preferable. Due to their tiny displays, smartphones make it difficult to notice fine details in product images.
Try different camera angles.
Don’t forget to snap many pictures of each item from various perspectives (“top, bottom, front, back, and sides”). Considering that the purpose of product photos is to properly showcase your goods to buyers so they can visualize what they’re going to buy.
Learn how to use your camera’s settings
Knowing the fundamentals regarding how a camera operates and how to utilize it will greatly assist you in producing better images. Although every camera is unique, certain fundamental rules apply to all cameras.
Detailed Product Descriptions
SEO is crucial for online stores. Don’t forget to optimize your images for relevant keywords, detailed product descriptions, and faster loading times.
Moving toward the next level
The preceding tips show how you might enhance your e-commerce product photography without needing a lot of expertise or money. It isn’t necessary to stop there, though.
Photography is a talent like any other. You’ll want to work on your technique, keep studying, and invest in better tools. The obvious method to enhance online e-commerce product photography is to get a nice camera and other tools.
These are the fundamentals of e-commerce product photography, and they’ll help you get started creating stunning product pictures.
You’ll become an expert in no time with a little caution and persistence.
