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Home Moment Marketing

Belora Paris To Myntra, Best Karwachauth Campaigns Of 2022

Rinie Wilson by Rinie Wilson
October 15, 2022
in Moment Marketing
A A

India is one country that has countless beautiful traditions. Recently, India celebrated Karwa Chauth, where women kept fast for their husbands.

Many celebrities like Priyanka Chopra, Katrina Kaif, and others posted pictures showing how they celebrated this special day.

To make it even more special, many brands rolled out some of the most iconic campaigns. This year, the theme of all these campaigns was all about touching a chord with the viewers.

Brands came up with some of the most heartfelt storylines for their video ads that have won us all over. They may not be the conventional campaigns as seen before but they are all about how relationships have evolved taking forward our centuries-old traditions.

From Bharat Matrimony to Belora Paris, these campaigns have narrated something no other brand had ever talked about. Belora Paris’s #BeloraCelebratingWomanhood campaign depicted Karva Chauth from the lens of a transwoman.

While Myntra chose to work with the trending social media memes on friends and rolled out a campaign with Ross and Rachel.

Bharat Matrimony

Myntra

 

View this post on Instagram

 

A post shared by MYNTRA (@myntra)

Shaadi.com

 

View this post on Instagram

 

A post shared by Shaadi.com (@shaadi.com)

Blinkit

 

View this post on Instagram

 

A post shared by Blinkit (@letsblinkit)

Belora Paris

Fewikwik India

 

View this post on Instagram

 

A post shared by Fevikwik (@fevikwikindia)

There might be some segments that may or may not connect with some of the latest campaigns. But it is safe to say that the world has evolved and people are doing their best to keep our traditions alive.

Which was your favorite campaign this year?

Source: Socialsamosa

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