B Sridhar has bid farewell to his media career after spending more than three decades in the industry. He has most recently served as Executive Vice President at Innocean Worldwide Communications, where he has overseen media strategy, investments and leadership mandates across key accounts, playing a pivotal role in shaping large-scale media operations and client relationships until December 2025.
The development has come to light after Sridhar has updated his LinkedIn profile.
Before this decision, he has spent over eight years at Innocean Worldwide Communications as Executive Vice President from September 2017 to December 2025, following an earlier stint at the company as Group Director – Media Services from March 2006 to August 2015, where he has managed the media investments of Hyundai Motor India.
Between December 2016 and June 2017, Sridhar has worked as Business Head (Consultant) at Xposure Media, and prior to that, he has served as Strategy and Insight Lead at Initiative Media from September 2015 to October 2016. His earlier leadership roles have included Business Director at Lintas Media Group from January 2004 to February 2006 and Planning Director at Maxus (GroupM) from March 2001 to December 2003.
Sridhar has begun his media career in the late 1990s, having worked as Media Manager at Mudra Communications from August 1998 to February 2001, Senior Media Planner at McCann Erickson from January 1997 to July 1998, and Media Planner at Mudra Communications from October 1994 to December 1996. Over the years, he has built a reputation for deep media expertise, strategic leadership and long-standing contributions to India’s advertising and media landscape.
