EssenceMediacom, part of GroupM, has elevated Averill Sequeria to the role of Chief Strategy Officer in India.
She has been associated with the agency for over three years and was serving the role of Head- Creative Futures at the media agency for the past one-and-a-half years. She joined EssenceMediacom in April 2021 as Chief Product Officer.
As part of her promotion, Sequeria will strengthen strategic growth through innovation at the agency. She will be based out of the agency’s Bangalore office and will be reporting to Navin Khemka, CEO, EssenceMediacom South Asia.
Prior to joining EssenceMediacom, she was associated with Cheil India for about a year and a half, between December 2019 and April 2021, as General Manager- Planning.
From June 2014 to December 2019, Sequeria worked with Mindshare, part of GroupM, across a slew of roles, ranging from Senior Director- Strategy for the first two years alongside Strategy Lead (North) role until July 2018 and finally as Principal Partner- Strategy till December 2019.
In the past, she was also associated with TranSkills India, a skill development enterprise, as Founder Director from February 2013 to February 2014.
In her earlier stint with Mindshare, she served the role of Senior Director- Business Planning from January 2008 to October 2012 and as Marketing Consultant at GroupM from January 2008 to January 2009.
Earlier on, she was also associated with Lodestar and Madison Communications.
Sharing her excitement on the new role, Averill Sequeria, Chief Strategy Officer, EssenceMediacom India, said, “I have always been passionate about innovation and the vast varieties EssenceMediacom has to offer to its clients. I look forward to pushing boundaries with the agency’s inventive culture to ensure meaningful impact to our clients and businesses in this modern media ecosystem. I am thankful to Navin for believing in me and giving me charge to lead this agency of future.”
Commenting on the development, Navin Khemka, CEO, EssenceMediacom South Asia, said, “Averill’s appointment as Chief Strategy Officer at EssenceMediacom India embarks on a new phase of creative strategies and growth, highlighting our commitment to excellence in media strategy. She is a proven leader and change agent with an impressive track record of strategic innovation. With her vast experience, we are confident she will drive significant progress and accelerate our ongoing success.”
