WPP and Google have announced a five-year expansion of their partnership aimed at transforming marketing through the power of AI...

When executed with empathy, even complex or sensitive topics can spark genuine engagement. This week’s campaigns proved exactly that, transforming...

From playful storytelling and bold creator-led narratives to nostalgic nods and product-led magic, these seven campaigns did more than launch,...

The Market Research Society of India (MRSI) has welcomed Dr. Saurabh Garg, Secretary, Ministry of Statistics and Programme Implementation (MoSPI),...

Kingfisher Premium Packaged Drinking Water, a brand under United Breweries (a HEINEKEN company), has partnered with the Argentine Football Association...

If there’s one brand that has consistently managed to stay culturally relevant without trying too hard, it’s KitKat. For years,...

ConfirmTkt, an online train-utility and ticketing-focused platform, has unveiled a new TVC featuring Royal Challengers Bengaluru (RCB) players Virat Kohli,...

Chinese electrical appliances manufacturer Midea Group has elevated its old hand Siddharth Saxena who has been associated with the company...

Bisleri International has elevated Somit Singh to Category Lead- Carbonated Soft Drinks (CSD). Previously, he was serving as Head of...

Karan Parekh, previously associated with YES Bank as Senior Vice President Marketing, has now joined Delhivery as Head of Digital...