From playful storytelling and bold creator-led narratives to nostalgic nods and product-led magic, these seven campaigns did more than launch,...

The Market Research Society of India (MRSI) has welcomed Dr. Saurabh Garg, Secretary, Ministry of Statistics and Programme Implementation (MoSPI),...

Kingfisher Premium Packaged Drinking Water, a brand under United Breweries (a HEINEKEN company), has partnered with the Argentine Football Association...

If there’s one brand that has consistently managed to stay culturally relevant without trying too hard, it’s KitKat. For years,...

ConfirmTkt, an online train-utility and ticketing-focused platform, has unveiled a new TVC featuring Royal Challengers Bengaluru (RCB) players Virat Kohli,...

Chinese electrical appliances manufacturer Midea Group has elevated its old hand Siddharth Saxena who has been associated with the company...

Bisleri International has elevated Somit Singh to Category Lead- Carbonated Soft Drinks (CSD). Previously, he was serving as Head of...

Karan Parekh, previously associated with YES Bank as Senior Vice President Marketing, has now joined Delhivery as Head of Digital...

After being associated with the flagship company of the Kotak Group- Kotak Mahindra Bank as its Chief Technology and Operations...

It is no wonder that the relationship between brands and customers is similar to that of plants and honey bees,...